FLORENCE BROADHURST

Risk taker par excellence, style maven extraordinaire, her most exhilarating legacy is a design archive making waves around the world. But this is where her legacy begins. Born in 1899 in a remote rural corner of Australia’s Queensland, Florence’s death was a violent murder at the age of 78. In between she lived a series of vivid, fantastic lives. Charismatically fearless from word go, she spent the roaring 20’s singing across the Far East’s colonial reaches and ran a nishing school in Shanghai as “Bobby Broadhurst.” In 1920’s London, she became “Madame Pellier,” a French couturier proud to dress the rich and famous. She moved back to Australia as an aristocrat English lady; an entrepreneur, society gurehead and landscape paint- er. With every incarnation Florence became someone new – new hair colour, new accent, and new history. Even, on occasion, new name. At the age of 60 she did it again, launching in Sydney her de ning venture –an internationally successful, luxury, handprint wallpaper business. Everywhere she had been and everything she had seen found voice in a whirlwind of creativity. Florence’s archive grew to over 300 designs ranging from tapestries to geometrics, oral, psychedelic, and delightfully eccentric chinoiserie. Yet however dynamic and diverse her artwork became, her personality was more compelling still. Designers wanting to make waves around the world have embraced Florence Broadhurst’s vivid and awe-inspiring body of work. She announced she would colour Australia. In doing so she redrew the world. Selamat Designs is lucky enough to be the sole licensee for Florence Broadhurst furniture and accessories in North America.

Steps Lounge Chair in Winter White
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Steps Lounge Chair in Winter White

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Pyramids Credenza in White
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Pyramids Credenza in White

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Pyramids Credenza in Black
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Pyramids Credenza in Black

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Cockatoo Chair in White/Natural
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Cockatoo Chair in White/Natural

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Steps Lounge Chair in Black
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Steps Lounge Chair in Black

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Pomegranates Coffee Table in Natural
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Pomegranates Coffee Table in Natural

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Pomegranates Coffee Table in Black
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Pomegranates Coffee Table in Black

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Milan Bar Cabinet
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Milan Bar Cabinet

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Shanghai Side Table in Navy
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Shanghai Side Table in Navy

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Shanghai Agate Table
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Shanghai Agate Table

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Shanghai Side Table in Natural/White
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Shanghai Side Table in Natural/White

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Shanghai Credenza in Navy
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Shanghai Credenza in Navy

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Shanghai Credenza in Natural/White
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Shanghai Credenza in Natural/White

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Shanghai Octagonal Mirror
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Shanghai Octagonal Mirror

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Shanghai Night Stand in Navy
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Shanghai Night Stand in Navy

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Shanghai Console Desk in Navy
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Shanghai Console Desk in Navy

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Shanghai Paradise Lamp in Natural
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Shanghai Paradise Lamp in Natural

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Shanghai 6-Drawer Dresser in Natural
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Shanghai 6-Drawer Dresser in Natural

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Shanghai 6-Drawer Dresser in Navy
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Shanghai 6-Drawer Dresser in Navy

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Mayfair Cockatoo Lamp in White
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Mayfair Cockatoo Lamp in White

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Pagoda Side Chair in White
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Pagoda Side Chair in White

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Mayfair Long Petal Pendant in Copper
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Mayfair Long Petal Pendant in Copper

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Mayfair Octagonal Lattice Mirror in Grey
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Mayfair Octagonal Lattice Mirror in Grey

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Mayfair Lattice Hutch in Grey
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Mayfair Lattice Hutch in Grey

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Mayfair Lattice Hutch in Black
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Mayfair Lattice Hutch in Black

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